Vision statements are often more abstract and less direct than a mission statements and mission statements can vary from being very simple to very complex. Coca-Cola Company: Mission - To refresh the world - To inspire moments of happiness and optimism - To create value and make a difference Vision Another element of continuity with the Mission Statement is that this Vision is not the standard vision for a company, and it could seem that Mission, Vision and Values are mixed up, while from a different point of view, the Coca-Cola Company’s strategy is to embed values into its vision and mission (Cramer, Van Der Heijden, & Jonker, 2006). Mission and vision. Similar to other multi-national companies, Coca-Cola aims to maximise their profits while maintaining a long-term sustainable growth within the beverage industry. The company’s mission statement states that the company aims to: refresh the world, inspire moments of optimism and happiness and. Love this post! I have done several consulting projects for Coca-Cola and am pretty familiar with the company. As a company with brand equity of more than 80B USD and unbelievable brand awareness, I do believe Coca-Cola has huge responsibility to drive people’s attention on climate change issue more proactively. (Coca Cola Company, 2019) ENVIORNMENTAL The company must operate in an substan- tially friendly environment. Coca Cola sells its products in cans that are 100% recyclable and therefore protect the environment. (Coca Cola, 2017) LEGAL The actions taken by the company must be ac- cording to any country’s laws and regulations. The Coca-Cola Company: To refresh the world in mind, body, and spirit; to inspire moments of optimism and happiness through our brands and actions. Airbnb: To help create a world where you can belong anywhere. These company mission statements illustrate how a mission statement can encapsulate a company’s purpose, values, and goals. Coke’s mission statement shows that the company cares about improving the welfare of the world and not just for increase profits. Coke’s customer-friendly vision is respected by its consumers and continues to ensure the success of the company. The vision framework of Coca-Cola core is the six “P’s people, portfolio, partners, planet The most effective goals are those that are SMART (specific, measurable, aggressive, realistic, and time-bound). SMART goals help provide clarity, transparency, and accountability. As detailed below, one SMART goal is Coca-Cola’s aim to “by 2012, improve our water efficiency by 20%, compared with a 2004 baseline.”. Our People Power our Purpose As a purpose-driven company, we help create a better shared future for everyone our brands and business system touches by working to provide access to equal opportunity and fostering belonging both in our workplaces and the communities we serve. Explore our Social Areas of Focus History of The Coca‑Cola Company 0V0co.

coca cola company mission and vision